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[VOC Insight] New User Scenarios and Opportunities for Power Stations

[VOC Insight] New User Scenarios and Opportunities for Power Stations

The power station market is a crucial part of the energy industry, providing electricity to homes, businesses, and industries. The market has been growing steadily over the years, driven by the increasing demand for electricity and the need for reliable and efficient power generation. In this report, we will analyze the consumer needs and trends in the global power station market. 

Who needs a power station?

From the crowd portrait by Shulex VOC tools, we can see that the basic consumer crowd portrait of the portable energy storage category is: family/friends as a unit of the group users; daily placed in the home, to solve the problem of power outages at night and the problem of power in bad weather, and the weekend car, to solve the problem of power for camping. Of course, there are some new types of people who also need to use power station, such as:

  • Freight Drivers: 4.3% of Reviews mentioned that they are freight drivers, while 6.2% of the usage scenarios submitted that they would put it in a van/truck and use it together
  • DJs/Musicians: 5% of reviews mention that they are DJs or musicians, and their usage scenarios are not limited to camping and home, but more for outdoor performance venues.
  • Outdoor training organizations: this segment can be divided into Scout guides/teachers 3.1%, radio workers 2.4%, Boy Scouts 1.2%. 

What do they need for a power station?

  1. Efficiency: Consumers also need efficient power stations that generate electricity at low cost. The cost of electricity is a major concern for consumers, so they need products that charge efficiently and are safe and environmentally friendly. In Shulex VOC's report, 4,045 reviews, or 17.86%, mention charging speed, with 46% of them being bad reviews. In the bad reviews consumers focused on the need to wait a long time for a second charge, or the inability to fast-charge part of the battery to ensure work in emergency scenarios.
  2. Sustainability: With the increasing focus on sustainability and reducing carbon emissions, consumers are looking for power stations that use renewable energy sources such as solar, wind, and hydro. Consumers are also interested in power stations that use clean technologies such as carbon capture and storage to reduce emissions. In Shulex's VOC report, there are 2,402 reviews mentioning extended charging, accounting for 10.61%, of which 36% are bad reviews. As a self-charging extension device, consumers are dissatisfied with the reasons are concentrated in: expensive, high environmental requirements, can not store power or charging is not enough, can not be taken on airplanes and other means of transportation. From the product design and sales model can solve certain problems, such as the sale of modular assembly of solar charging version bundle
  3. Flexibility: Consumers need power plants to be flexible, able to adapt to changing energy needs and to fit different area box scenarios. There are 4,592 reviews mentioning compatibility, accounting for 20.28%, of which 83% are favorable. The high-frequency devices that appear from the original Reviews are refrigerators, air conditioners, desk lamps, computers, televisions, fans, and heaters. Convenience was mentioned in 5,640 reviews (24.91%), of which 97% were favorable. The direct user perception of portability is product weight and easy storage. 

What kind of power station will be needed in the future?

  1. Renewable Energy: The use of renewable energy sources such as solar, wind, and hydro is a growing trend in the power station market. Consumers are increasingly interested in clean energy sources that can reduce carbon emissions and provide a sustainable source of electricity.
  2. Energy Storage: With the increasing use of renewable energy sources, energy storage is becoming a crucial component of the power station market. Consumers are looking for power stations that can store excess energy generated by renewable sources and use it during periods of high demand.
  3. Digitalization: The power station market is also experiencing a trend towards digitalization. Consumers are looking for power stations that use digital technologies such as artificial intelligence, machine learning, and the Internet of Things to optimize their operations and improve efficiency.
  4. Decentralization: The trend towards decentralization is also affecting the power station market. Consumers are increasingly interested in small-scale power stations that can generate electricity locally and reduce their dependence on the grid. 

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Conclusion

In conclusion, the global power station market is evolving to meet the changing needs and demands of consumers. Consumers are looking for power stations that are reliable, efficient, sustainable, and flexible. The market is also experiencing trends towards renewable energy, energy storage, digitalization, and decentralization. Power station manufacturers and operators need to keep up with these trends and provide innovative solutions that meet the evolving needs of consumers.

 

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