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Watch on May 21st at 7:00 PM (EDT),
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Derived from the phrase "Thus have I heard," Thus™ follows one philosophy: to reveal sound as it is with nothing added, nothing removed. Every design choice starts from a real need. Authenticity in sound—that's the Thus™ promise.

Thus™ is a technology built by Anker Innovations, the company behind soundcore. soundcore is proud to be the first brand to bring Thus™ to life.
Anker Innovations is a global leader in charging and home energy storage technology and a developer of unique, consumer electronic products that support premium audio, mobile entertainment and the emerging smart home space. This innovation is being led by its three key brands: Anker, eufy and soundcore. More information on Anker Innovations and its various brands can be found at anker.com
1.*150× AI Computing Power—NOR Flash CIM Chip: based on internal lab tests showing up to 150x peak AI computing power vs. the chip in our previous flagship earphones.
2. **>90% energy wasted on data movement. (Source: IEEE Computer Society, "The Next Computing Revolution" )